

Collection: Fashion lover
Little one obsessed with style? Here are our top picks for fashion-loving kids.

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Liewood Merle Printed Cape Bib - Circus / Sandy
Regular price £22.00Regular priceUnit price / per -
Pink Flowers Floral Mushie Silicone Bib
Regular price £13.00Regular priceUnit price / per -
Checked Teddy Oversized Mum Bag - Pistachio
Regular price £50.00Regular priceUnit price / per -
Puffy Mini Backpack - Holy Cow
Regular price £34.00Regular priceUnit price / per -
Knitted Trousers - Brown
Regular price £15.00Regular priceUnit price / per -
Knitted Cardigan Wrap - Brown
Regular price £18.00Regular priceUnit price / per£22.00Sale price £18.00Sale -
Meadow Long Sleeve Blouse
Regular price £12.00Regular priceUnit price / per£15.00Sale price £12.00Sale -
Knitted One Piece Pram Suit - Brown
Regular price £35.00Regular priceUnit price / per£42.00Sale price £35.00Sale -
Croissant Sweatshirt - Taupe
Regular price £22.00Regular priceUnit price / per -
Sweet Cherry Hair and Jewellery Set
Regular price £12.00Regular priceUnit price / per£15.00Sale price £12.00Sale -
Cherries Mushie Silicone Bib
Regular price £13.00Regular priceUnit price / per -
Younger & Wiser T-shirt - Pinkish
Regular price £15.00Regular priceUnit price / per£16.00Sale price £15.00Sale -
The Breakfast Club T-shirt
Regular price £15.00Regular priceUnit price / per£16.00Sale price £15.00Sale -
Blue Tie Dye T-shirt
Regular price £15.00Regular priceUnit price / per£16.00Sale price £15.00Sale -
Long Sleeved Bib - Olive Check
Regular price £15.00Regular priceUnit price / per -
Iron on patch shooting star
Regular price £3.50Regular priceUnit price / per -
Iron on patch horseshoe
Regular price £3.50Regular priceUnit price / per -
Iron on patch cherries
Regular price £3.50Regular priceUnit price / per

Testimonials from verified Wilf & Friends customers
We absolutely love our sunnies, all ready for our holidays this year! Gorgeous colour and quality too! I canāt wait to order more things from Wilf & Friends who have a stunning collection of products for little ones!
Erin ft. Lachlan
Testimonials from verified Wilf & Friends customers
Wilf & Friends were so helpful as I navigated buying a present for my granddaughtersā birthday. I wasnāt sure what was appropriate for her age, but I knew she loved dressing up so Lauren helped me! She bundled up the perfect gift for her and presented it in a beautiful box with a card. Thank you!
Anne ft Eva
Testimonials from verified Wilf & Friends customers
Just wanted to say thank you! This is my second order with you and I couldnāt be happier with my purchases. The quality of the products to speedy delivery and great customer service. Will definitely be ordering again soon because your products are all so lovely! Thanks for helping with sizing too.
Carly ft Stanley & Orlaith
Testimonials from verified Wilf & Friends customers
Being a fellow Bedfordian meant I could click and collect my order and it was ready for me the same day! You saved me when I needed a last minute gift for my daughter to take to her friend's party! Thank you, thank you, thank you!!
Sophie ft Isabella
Testimonials from verified Wilf & Friends customers
I love Wilf & Friends! There is SO much to choose from and such a great range of clothes, toys & accessories for all ages. Archie loves his sunglasses & they're great quality. His little nursery banner will look great in his nursery too! I'll definitely be buying the matching sets when the summer hits! Lauren is always quick to respond and her prices are fab.
LaurenĀ ft Archie