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Collection: Cognitive development
Language comprehension starts from birth. Children’s back-and-forth interactions from an early age form the foundations for language and cognitive development. The number and quality of the conversations they have with adults and peers throughout the day in a language-rich environment is crucial. On top of this, reading frequently to children, and engaging them actively in stories, is also important to develop a life-long love of reading. Numeracy also begins from a young age with children developing a deep understanding of the numbers to 10, the relationships between them and the patterns within those numbers. By providing frequent and varied opportunities to build and apply this understanding – such as using manipulatives, including small pebbles and tens frames for organising counting – children will develop a secure base of knowledge and vocabulary from which mastery of mathematics is built.
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Little Dutch soft activity cube - little farm
Regular price £16.00Regular priceUnit price / perSale price £16.00 -
Crinkly newspaper (farm animals)
Regular price £14.00Regular priceUnit price / perSale price £14.00Sold out -
Liewood Zora Drawing Board Peppermint
Regular price £27.50Regular priceUnit price / perSale price £27.50Sold out -
Just Bee Kids Wooden Sensory Butterfly Puzzle (FSC)
Regular price £11.99Regular priceUnit price / perSale price £11.99Sold out -
Sensory Bottle - Fish
Regular price £12.00Regular priceUnit price / perSale price £12.00 -
Crinkly newspaper (dinosaurs)
Regular price £14.00Regular priceUnit price / perSale price £14.00 -
Crinkly newspaper (under the sea)
Regular price £14.00Regular priceUnit price / perSale price £14.00Sold out -
Build your own Sausage dog model
Regular price £3.95Regular priceUnit price / perSale price £3.95 -
Just Bee Kids Wooden Transporter Lorry
Regular price £18.00Regular priceUnit price / perSale price £18.00 -
Just Bee Kids Wooden Table Top Music & Activity Table
Regular price £34.99Regular priceUnit price / perSale price £34.99 -
Just Bee Kids Wooden Sensory Blocks with Bag
Regular price £12.00Regular priceUnit price / perSale price £12.00 -
Little Dutch roller rattle - baby bunny
Regular price £8.00Regular priceUnit price / perSale price £8.00 -
Little Dutch rattle bracelet - flowers & butterflies
Regular price £7.50Regular priceUnit price / perSale price £7.50 -
Stacking Rings
Regular price £17.00Regular priceUnit price / perSale price £17.00 -
Star Nesting Cups (Original)
Regular price £13.50Regular priceUnit price / perSale price £13.50 -
Flower Press Toy
Regular price £14.00Regular priceUnit price / perSale price £14.00 -
Lacing Cards - baby animals
Regular price £14.00Regular priceUnit price / perSale price £14.00 -
Little Dutch - Tea Set
Regular price £28.00Regular priceUnit price / perSale price £28.00
Testimonials from verified Wilf & Friends customers
We absolutely love our sunnies, all ready for our holidays this year! Gorgeous colour and quality too! I can’t wait to order more things from Wilf & Friends who have a stunning collection of products for little ones!
Erin ft. Lachlan
Testimonials from verified Wilf & Friends customers
Wilf & Friends were so helpful as I navigated buying a present for my granddaughters’ birthday. I wasn’t sure what was appropriate for her age, but I knew she loved dressing up so Lauren helped me! She bundled up the perfect gift for her and presented it in a beautiful box with a card. Thank you!
Anne ft Eva
Testimonials from verified Wilf & Friends customers
Just wanted to say thank you! This is my second order with you and I couldn’t be happier with my purchases. The quality of the products to speedy delivery and great customer service. Will definitely be ordering again soon because your products are all so lovely! Thanks for helping with sizing too.
Carly ft Stanley & Orlaith
Testimonials from verified Wilf & Friends customers
Being a fellow Bedfordian meant I could click and collect my order and it was ready for me the same day! You saved me when I needed a last minute gift for my daughter to take to her friend's party! Thank you, thank you, thank you!!
Sophie ft Isabella
Testimonials from verified Wilf & Friends customers
I love Wilf & Friends! There is SO much to choose from and such a great range of clothes, toys & accessories for all ages. Archie loves his sunglasses & they're great quality. His little nursery banner will look great in his nursery too! I'll definitely be buying the matching sets when the summer hits! Lauren is always quick to respond and her prices are fab.
Lauren ft Archie





















